Frequently Asked Questions (FAQ)

Q1 – What is Purefarms “PURE” poultry?

Our chickens are grown on grass in movable coops.  They are not caged and have free access to fresh air and moved to new pasture daily.  We feed our chickens only vegetarian based feed, which consists of crops grown organically and processed on farm.  No additives, hormones, growth enhancers, drugs and antibiotics are added to their feed.  The low – density level of 600 chickens per acre ensures a better standard of living for the chickens and prevents an environment for diseases to breed and grow.  This also is the reason why our day old chicks are not vaccinated.


Q2 –  What is the difference between Purefarms “PURE” poultry and “Conventional Factory” chickens?

Conventional factory chickens are grown nowadays in intensive “closed house” systems with population ranging anywhere between 30, 000 to 50, 000 chickens per house.  Growth period for these chickens ranges between 35 to 40 days.  Due to the intensive nature of the operation, these chickens are given antibiotics to maintain a “healthy” state before slaughter.  Normal procedures for usage of antibiotics require the users to follow a prescribed withdrawal period before the chickens are sent for slaughtering. PURE poultry are free ranged in low – density levels and allowed to grow to between 60 days before slaughtering.  We do not use any chemicals or non -organic materials to maintain our pastures.  This allows the chickens to fully develop thus ensuring better tasting meat with better texture.

Please click here for pictures of our free ranged chickens.


Q3 – Is Purefarms “PURE” poultry the same as “Ayam Kampung”?

Ayam kampong is a term used to describe a mix-breed chicken commonly found in villages throughout South East Asia.  The common misconception about the “ayam kampung” is that it is a healthy alternative to the conventional factory chicken because of consumers’ perception that they free range and are not fed commercial feed.  Ayam kampong is slow growing and the only way to supply to the mass market is through intensive farming methods, which are against the “healthy” perception of the mass market.  PURE poultry consist of the “Arbor Acre” breed of chickens, which is known for its meat quality.


Q4 – Why is the price of Purefarms “PURE” poultry different from Conventional Factory Chicken?

Agro-chemicals are designed to make food cheaper to produce.  Agro-chemicals were not developed with nutrition, taste or the ecology in mind.  The chemical designers’ remit was to make mass production of food cheaper.  So what we get is a cheap but inferior product. Organically produced foods are currently more expensive for a number of reasons.  Firstly, the yields are on average between 10 and 30% lower than in conventional agriculture.  Secondly, production costs are higher in organic farming as organic farmers don’t use herbicides so they have to weed some crops by hand.  Our chickens are also allowed to grow to over 60 days.


Q5 – Is our farm accredited organic?

We did make plans sometime ago to have the farm accredited but we found that the cost of doing so is prohibitive just to satisfy our needs for the product to be labeled organic.  We therefore do not label or certify our chickens or any other products from Purefarms as organic in order not to deceive the public.  We however have organized farm tours to educate the public on sustainable farming, which we feel is more important than to have it labeled organic.


Q6 – What is organic?

When a product is labeled “organic,” it means that it has been grown without synthetic chemicals or pesticides, in a way that supports the Earth and its ecosystems. Organic agriculture practices are committed to achieving a balance with nature.


Q7 – Why eat organic?

When you purchase organic foods, you’re supporting a complete agriculture system that:

  • Reduces the amount of toxic and persistent chemicals in our food supply
  • Uses practices that eliminate polluting chemicals and reduces nitrogen leaching, thus protecting and conserving our water resources.